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Tanguera!

LOGO AND PROMOTIONAL CARD

CLIENT: HAVE TO TANGO 

My client, a tango instructor and event organizer, wished to center her branding around this evocative photo of an “abrazo” – the embrace that so iconically represents the essence of Argentine tango. I crafted this sensual logo – composed entirely of letterforms – in which the dancers are captured in graceful script lines, seamlessly interlocking with the event name. Optionally, the dancers can be used as a separate module from the name component – as seen on the reverse of the promotional card, where they delightfully echo the photographic image on the font.

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