About Me +
The Creative Process
Shaye Laridian, Principal
Greetings! I'm an award-winning graphic designer with over 20 years of experience developing effective branding, marketing and informational materials across a wide range of industries. I completed my master’s degree in communications design at Pratt Institute in 2006 and spent most of my career in NYC and Boston, working with creative studios, publishing companies, small to large businesses, the fashion industry, academia and government. In 2020 I packed up all my big city experience and brought it to the sunny coast of North Carolina, where I launched Laridian Advertising + Design, serving clients locally and remotely.
An early and foundational lesson at Pratt was that "graphic designers don't just make things look pretty" - visual communication is a "functional art" that engages an audience for a specific purpose. Success requires the right insights and the ability to convert them into strategically tailored creative solutions.
It begins by asking the right questions...
One of the compliments I hear most from clients is, "Without you I never would have thought about these really informative questions and factors!" My natural inclinations for empathizing, ingenuity and seeing the broad picture have been some of my greatest assets as a designer.
The Creative Process
1 | Creative Brief
We'll thoughtfully discuss what makes your business unique, your current objectives, your target audience, marketplace, brand continuity and other key considerations.
2 | Research
Brief in hand, I gather deeper insights on your industry, competitors, trends, etc. to further inform the creative solution.
3 | Design
We'll explore creative concepts and hone the perfect one into your new brand or marketing and communications assets, built on solid strategy.
4 | Production
We'll output your impactful new tools, whether digital or tangible, with a keen eye for quality and detail. Where possible, we'll gather valuable performance metrics.
A great time to connect is... early! Having a visual map for your content helps you to compose it accordingly, facilitating the creative phase and the development of a hand-in-glove design. With my experience in copywriting and editing, I can also provide those services if needed.
Awards
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American Graphic Design Award
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American InHouse Design Award
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Communicator Award
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NPHIC Award for Excellence in Public Health Communication
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National Health Information Award
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Manuel Carballo Governors Award for Excellence in Public Service (H1N1 Response)
Education
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M.S. Communications Design | Pratt Institute | 2006
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B.A. English, Minor in Visual Arts | Boston University | 2002