The creative brief that starts our process is a lot of fun – we'll thoughtfully define what makes you unique and discuss your target audience, your marketplace, your message and objectives, optimal formats, modes of delivery, brand continuity and other important considerations. This is followed by the research phase, where I explore your industry, competition, opportunities, etc. to further inform the design phase – that's where we'll narrow down creative concepts and arrive at our final solution. Then it's off to production and you're off to the races with impactful new tools for your marketing and communications! I like to gather feedback and use measurable benchmarks where possible to evaluate how materials are performing and inform any future evolutions.

A great time to connect is... early! Having a visual map in mind for your content helps you to plan and compose it accordingly, facilitating the creative phase and the emergence of a hand-in-glove design. With my background in English and journalism, I can also provide valuable editing and copywriting services if needed.