
The heart of
successful visual
communication is
empathy.
What makes a person resonate with your logo? Respond to your advertisement? Trust your product or service?
Effective communications and marketing materials go beyond aesthetics alone. They're shaped through empathy – through strategic insights gained from a meaningful study of your unique product or service, your goals, your marketplace, and your audience (what moves them, where to reach them, how to speak to them). It begins by asking the right questions. This is my job and my innate gift as a designer.
Laridian Advertising + Design is a creative studio with a passion for crafting insight-driven, strategic solutions that help your business connect, compel and convert.
About Shaye Laridian
Greetings! I'm an award-winning graphic designer with a master's in communications design from Pratt Institute and 19 years of experience crafting impactful communications across a range of media and industries.
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A natural empath, innovative problem-solver and big picture analyst, I've come to realize these are some of my greatest assets in helping clients define their objectives, understand their audience and market themselves effectively. Click below to read more about my story, my approach to creative strategy and how I can help your venture thrive.
Services
Your needs are covered with a broad range of services, from content development to design to production.
Visual Identity
Logos, brand style guides, business cards, complete stationery systems and more.
Editorial Design
Publications, magazines, newsletters, books, reports and all things literary in nature.
Advertising & Marketing
Ad and information campaigns, brochures, posters, invitations, social and digital media, outdoor advertising and all forms of marketing collateral, plus advice on marketing strategy.
Information Design
Infographics and data visualizations.
Web Design
Customized websites created with user-friendly apps like Wix or SquareSpace, which let you easily and affordably administer your finished site. For more complex WordPress sites built from scratch, we'll bring my crackerjack web design partner into the fold!
Supplemental Services
Content development, editing, proofreading, digital image editing and photo retouching.